The thing now is boy-cut briefs, short shorts which are more feminine than they sound, and classic styles like camiknickers. Sex and the City, ever the thermometer of girlie fashion, featured a pair of low-rise briefs on Sarah Jessica Parker and that was it. Even the home of the thong, Brazil, is losing some enthusiasm for it - the youngest, trendiest sunworshippers often consider the style a bit passé.
London’s Exotica shop, devoted to ‘knickers from Brazil’, doesn’t even sell it. It does, however, sell lots of alternative kinds of panty, all cut in the Brazilian way – very high on the hips and scooped on the front to make your legs look as long as Gisele Bundchen’s. There are three basic shapes with varying amounts of cover at the back, the smallest being close to a thong if not quite that minimal. If you like the idea of knickers from Brazil, you could always travel to the country to get them - to Alessandra Mignani’s shop/gallery in Rio, for example. Casa di Alessa’s panties and bags are as much art as clothing or accessories – but then, perhaps that is what fashion is really all about. Anyway, it’s a good excuse to go to Ipanema.
If you have sensitive skin, you might want to try organic panties – Sahara Organics in San Francisco sells camisoles, panties (including thongs, which must surely be more comfortable than their nylon cousins), kimonos and pyjamas made of organic hemp, cotton or silk blend. It also has a website if you can’t get to San Fran. There are no comments about the women’s wear, but it’ll be comfy if the men’s sports briefs are anything to go by. Putting them on ‘was like stepping into a cloud’, enthuses one happy customer.